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Lashes. Brows. PMU. Main Character Energy.

Custom beauty for the woman who refuses to look like everyone else.

Handmade lashes, specialist colour lashes & custom colour blends crafted for your face. Bold brows. PMU Cosmetic Tattoo artistry. Tooth Gems. All of it done in Robina for Gold Coast women who want beauty that actually reflects who they are.

This is not your regular beauty salon.

This is you, elevated.

Meet Chelsey

Meet Chelsey

I'm Chelsey. Lash specialist, PMU artist & the founder of BADDIE HQ — Robina's luxury lash, brow & cosmetic tattoo studio.

I built this salon because I believe beauty should feel like you, not a template, not a trend, not whatever was easiest. Every lash, every brow, every cosmetic tattoo I create is completely custom, designed around your face & nobody else's.

I'd rather say no than create something that doesn't suit your face. That's not a flex, that's just my standard.

After years perfecting handmade lashes, brows, PMU & tooth gems, I know what it takes to make a woman feel genuinely it. Not just done. Not just pretty. Completely, unapologetically herself.

Beauty done differently. Personal, intentional & never basic. 💅

Industry recognised. Baddie approved.

Featured in internationally recognised lash industry publication LASHPRESS Magazine for creative artistry & innovation.

LASHPRESS Magazine Feature

Me in three words? Creative. Intuitive. Fabulous.

Industry approved

Chelsey founder of BADDIE HQ has been featured in internationally recognised beauty publication LASHPRESS magazine, recognised for creative...

Testimonials

"I had been struggling with my socials/business for a few months now. Chelsey recently stepped in, took the reins and took me exactly in the direction I never knew I needed! If you ever need someone who sees the bigger picture and brings it to life, she's the one ✨"

Testimonial from 1:1 lash mentoring client

Baddie Mentorship

"Well what can I say. Chelsey is absolutely amazing & her service & salon is next level. She is warm, welcoming & makes you feel really special. If you want awesome tooth gems please do not hesitate in seeing her."

Nikki H

Toothgem client

“Great salon! Such a vibe, I got my brows done a month ago & they're still going strong!”

Katie R

Brow client

"I've been seeing Chelsey almost fortnightly for nearly 2 years now & she never disappoints! My lashes are always PERFECT & lately she's been slaying my brows too. She will be tattooing them soon.

Such a beautiful person & so talented at what she does. Can't recommend her enough!

Tara M

Lash & brow client

“So happy I found BADDIE HQ. I love the care, passion & creativity.“

Toni M

Colour lash client

“Absolutely obsessed with my lashes every time. She is genuinely the best lash tech i've been to. Her attention to detail is amazing & my lashes always look full & fluffy & last so well! She is also the sweetest person & makes the entire appointment so comfortable & relaxing. Could not recommend BADDIE HQ enough! ”

Nikki H

Lash client

"Just had my lashes done recently at BADDIE HQ & was so happy with them. Chelsey went above & beyond & was so accommodating. Beautiful salon with a great vibe."

Melinda E

Lash client

“Beautiful experience with my PMU lip blush at BADDIE HQ. Chelsey is so talented, welcoming & kind hearted. I am so so happy with my experience."

Holly C

Cosmetic tattoo client

“Had my eyelashes done by Chelsey a few times now, always a beautiful outcome but the experience is what takes the cake for me. I'm always so comfortable & nothing is ever a problem. I have super sensitive eyes & Chelsey always finds a way to work around without making me feel like a nuisance. Could not recommend her more, especially if you're the anxious type - you'll be very comfortable & have all your needs met here! Beautiful lashes too x"

Tayla V

Colour lash client

Ready to step into your main character era?

WHY BADDIE HQ?

Every set is mapped to your eye shape, your colouring, your face - never pulled from a template. Whether you're after colour artistry, redhead matched lashes, or PMU that actually suits your features, this is where custom beauty gets taken seriously. One artist. One client. Every time.

Beauty that changes how you feel.

Beauty that changes how you feel.

FIRST TIME AT BADDIE HQ?

First appointment nerves are real. We've filmed a full walk though of parking, finding the studio & what to expect so your first visit to BADDIE HQ feels easy, comfortable & completely stress free.

This is more than Cosmetic Tattooing.     It's confidence you wake up wearing.

This is more than Cosmetic Tattooing. It's confidence you wake up wearing.

Follow us on instagram @_baddiehq_

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Not trends. Not basic. Just iconic beauty.

Not trends. Not basic. Just iconic beauty.

For the Artist who's done playing small

You're talented. You just don't know how to make the world see it yet. Chelsey built BADDIE HQ from scratch. The brand, the positioning, the clients who actually pay. Now she mentors lash artists ready to stop blending in and start building something iconic.

Luxury positioning. Content that converts. Cult brand energy.